Online Reputation in Real Estate: What You Need to Know

The internet has become a powerful tool for consumers, and it is only going to continue growing in the future. What does this mean for real estate agents?

It means that an online reputation matters more now than ever before. You could argue that not having a solid online reputation will hurt your business more than having one!

That’s because people are using the internet to research everything from homes they want to buy, neighborhoods they want to live in, mortgage companies they can trust – and so on. And if you don’t have an excellent online reputation when someone searches those things about your business or yourself, then chances are they’re not going to call you back or go through with working with you.

In today’s blog post, we’re going to discuss why an internet reputation matters in real estate and how you can build a strong one.

Why an Internet Reputation Matters

Every search done on Google or Bing is public, which means anyone can find you and find out all of your personal information or business information.  And if you happen to make a mistake, it’s there for anyone and everyone to see. This means that an internet reputation matters more now than ever before!

The benefits of a strong online reputation:

  • You’re more likely to be found in a search engine.
  • It’s easier to build your brand and marketing strategy.
  • Your business will grow faster with a good internet reputation that attracts new clients.
  • People will trust you more with an excellent online presence.
  • With internet word-of-mouth it’s easier to earn referrals and build your business fast.

How you can build an internet reputation in real estate today:

internet reputation in real estate

There are many ways to build an internet reputation, especially if you’re already having trouble with one or don’t have any at all. We’ll discuss some of the most common ones below:

  • Blogging: Blogging is one of the easiest ways to build your online reputation. Your blog can be about anything, but it’s best if you focus on topics related to real estate or general business advice
  • Social Media: Social media platforms like Facebook and Twitter are another great way to get yourself out there in a positive light while building an internet presence for your business.
  • Online Reviews: Online reviews are one of the most important things to consider when it comes to building your internet reputation as a real estate agent. All you need to do is ask people for feedback before and after their transactions, or just leave reviews on websites like Google, Yelp, Zillow- they’re there because they want them.
  • Once you have a strong internet reputation, it will be easier for people to find your business and contact you. And that’s just one of the many benefits of having an online presence!


When you’re trying to buy or sell a home, the internet is integral to your real estate search. And while many websites and apps can help you find exactly what you want, it’s essential to know how much information about yourself will be out in the open for everyone to see.

With this blog post as a starting point, we hope that by now you have some idea of why having a strong online reputation matters when buying or selling property — and hopefully also feel empowered with new ideas on how to build one today!

Karen is a freelance writer/blogger who helped launch this website so consumers like you could find honest and trustworthy product reviews. She enjoys researching these buying guides, but also loves writing about different topics such as health and nutrition.

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