When it comes to marketing, ‘Kratom’ and cannabis fall under the same category of regulations. That is why marketing a kratom brand successfully can be more challenging. And especially with FDA’s recent non-approval movement for kratom products has hindered kratom businesses in the United States and made it more challenging to market a kratom brand.
Being a native to Southeast Asia, for some, ‘kratom’ is a holistic healing plant, and for others, it is a stimulant with opioid effects. Kratom has always been in controversy due to its usage and effects. So Kratom brands must be vigilant while choosing strategies to reach out to the public, keeping both split-opinions and strict laws in mind.
So, it is crucial to follow a solid marketing strategy while adhering to the laws and regulations at the same time. Make sure you go through these five strategies to promote your kratom brand before proceeding further.
1. Develop and Optimize the website
For any business, the website is an open door for people locally and globally. And kratom businesses are not exceptions to it. Website optimization is the way to grab people’s attention, generate traffic, and compel them to take action. If you want to emerge out among your competitors, optimize your kratom website, make it a friendly platform for your visitors.
Observe the customer behaviour, what they are searching for, try to solve their problems by incorporating these into the website. For this, you can use different website optimization tools. You can improve the content relevant and informative to the users, improve the page load time for a hassle-free experience, make the website mobile-friendly, have an easy navigation site, and many more.
2. Strategic SEO
There are millions of sites worldwide. But to stand out among them and be visible at the top of the search engine needs an effort. Ensure that the site has engaging content and quality images. When people search for kratom like ‘red hulu kratom for sale,’ ‘Kratom sellers near me,’ ‘where to buy kratom’ or ‘buying kratom online’ etc., your website should appear on the first page.
Effective use of search engine optimization (SEO) techniques is the way to improve your kratom search engine ranking. For this, you need to use the SEO strategy and tools such as using keywords, adding infographics, images, and videos relevant to the need, building appropriate backlinks, publishing and updating relevant content.
3. Social Media Marketing
Dynamic social media presence is a must if you want people to acknowledge your brand and kick up your business. Social Media is one of the most cost-effective, interactive, fast-reaching platforms. With well-strategized social media management, you can improve your kratom brand awareness, communicate with your audiences, promote your kratom products, keep informed about your actions. Simply by investing a little time and money, one can establish brand identity, authority, and trust and consequently increase website traffic.
Platforms like Twitter, Instagram can reach your potential customers and build a follower-based relationship with the audiences. One can also initiate affiliate marketing, and people love to join affiliation programs as they get commissions for every sale they make.
But use the social media platform carefully for kratom marketing. Try to obey the systematic and cautious regulations and be creative with your message in social media without violating the policies.
4. Email Marketing
Reaching out publicly to potential kratom users through social media marketing can be risky. Email marketing can be a wiser option for digital marketing to reach customers interested in kratom products. You can customize email for individuals showing interest in specific kratom products. According to customer behavior, you can draft compelling emails with discounts and offers.
To collect customer information and get potential email lists, you can use sales landing pages. Then, you can use the strategy of setting mail marketing goals, picking the email marketing tools, capturing audiences, divide your mailing list into demographic segments. Then write well-written target-oriented mails with quality content that suits the audiences’ temperament and send.
5. Ethical Business process
Above all, the intention and purpose behind your kratom business are what make your kratom brand stand out. Without high ethical standards, it is difficult to sustain and succeed in business.
However, with the kratom products manufacturing process, following standards is challenging but not impossible. The labeling and description of Kratom products must follow appropriate regulatory standards and quality manufacturing practices to ensure the wellbeing of consumers. The consumers looking for Kratom must not be exposed to contaminated products.
Also, keep your visitors well informed and updated with the science of Kratom and its clinical results for better assessment in making the right choice and avoiding herb-drug interactions.
According to a 2020 survey, kratom has more therapeutic effects with a lower rate of harmful effects. But this is not enough. From the legal point of view, with regulations and quality control guidelines for kratom, it might be a little complex to market it.
Nevertheless, if you want to market your kratom brand effectively, you need to have good industry practices and strict quality control measures for manufacturing and distributing kratom products.
Keeping the scientific base and using contemporary digital marketing strategies can lead you to market your kratom business.