Whether you want to become a content creator, market your special talents and services, or simply share interesting content with your audience, building a personal website is always a good idea. Rather than belonging to a company or other organization, this website will belong only to you, giving you the opportunity to share anything you like on this personal platform.
You can decide to share your skills, achievements, and future goals, or you could even utilize this site as a brilliant opportunity for establishing yourself as a brand.
No matter what you choose to do with this platform, you will need some useful tips and tricks for effectively building a personal website:
Create a distinctive story
Every personal website needs a good story, one defining your unique personal narrative and including important information such as your interests, passions, and strengths. As no one else has the exact same perspectives and life experiences as you, telling your story will allow you to appeal to your audience on a deeper level and easily stand out from the crowd.
Of course, this doesn’t mean you should embellish the truth or exaggerate details. Instead, find a way to honestly and openly express who you are and what your main goals are. Not only will this help to set the right tone for your personal brand, but it will also effortlessly captivate and engage your audience.
Find a unique selling proposition
Every business has a unique selling proposition, and the same is true for personal brands. Whether that is your biggest strength or even a distinct characteristic that sets you apart, defining a unique selling proposition is a brilliant way to gain a competitive advantage. So, try to find that unique quality only you can offer.
For example, you can channel any eccentricities or quirkiness that set you apart, and then create a branding statement using that unique selling proposition. This statement can be used on your website, your social media channels, or even as an elevator pitch, allowing you to easily create a memorable personal brand image.
Once your personal story is crafted, the next step would be to begin building your personal website, and a domain name is a great place to start. When choosing the best domain name, it’s generally advised to keep it short and easy to spell, while making sure it’s personal, unique, and memorable enough for your audience to find it effortlessly.
Along with the domain name, you also need to select an impactful extension. For instance, a memorable and personal domain extension like .me can be a brilliant idea. It’s unique enough to make your website easily stand out, it represents a great call-to-action, and it’s ranked highly by search engines, thus helping with SEO efforts as well.
When your domain is chosen, it’s finally time for creating your personal website. Although hiring a professional web developer might be common practice in the industry, this solution could turn out to be too costly for anyone who’s just starting out. A more suitable option for personal websites might be specialized site-building tools that require no coding or web design knowledge.
For example, you could choose a popular content management system such as WordPress, but remember that this solution is usually best for simpler, content-heavy websites that require more customization. On the other hand, website builders like Wix or Weebly can also be great alternatives, and a simple solution for anyone wanting to build a beautiful and efficient website without prior experience in this field.
Invest in the smaller details
Regardless of the tool you are using to build your website, you will need to add some finishing touches to ensure it’s functional and appealing. This usually means selecting the color palette for your site, uploading a logo and cover image, setting up the structure of your homepage, editing other pages, etc.
If you are struggling with web design, you can always look for pre-made templates and themes that suit your style and content needs the most. Just make sure to customize them with different fonts and unique color combinations, for instance, in order to create a more memorable website that will easily attract visitors and make a wonderful first impression.
Building a site on your own can often seem like a challenging and intimidating endeavor at first. But just by following the helpful advice mentioned above, you will be able to easily create a functional and beautiful personal website that will help to pave your way towards success.